Joy as a Rebellion: Demi Lovato's 'It’s Not That Deep' Era Begins

Demi Lovato has done it again—landing her ninth consecutive Top 10 album with the dazzling new full-length, It’s Not That Deep, out now via Island Records. The record storms in at #9 on the Billboard 200, also claiming #1 on Top Dance Albums, #2 on Indie Store Album Sales, and #4 on Vinyl Albums. Critics are calling it her most acclaimed release to date, holding an 82 Metacritic score and reaffirming her position as one of pop’s most fearless voices.

Produced by Zhone (Kylie Minogue, Troye Sivan, Kesha), It’s Not That Deep leans into the pulse of glossy Y2K club culture with a modern kick—playful synths, turbo-pop production, and Demi’s signature powerhouse vocals. Singles like “Fast,” “Here All Night,” and “Kiss” shine across an 11-track ride that’s equal parts freedom and fire.

The celebration doesn’t stop at the charts—next spring, Demi hits the road for her biggest headline run yet: the It’s Not That Deep Tour, produced by Live Nation. Spanning 23 arenas across North America, the tour launches April 8 in Charlotte, NC, and wraps May 25 in Houston, TX, bringing fans a full-scale spectacle of new material and career-defining hits. Her one-night-only album-release show at the Hollywood Palladium sold out in just 20 minutes—proof that the world’s still more than ready for Demi Lovato’s next era.

At its core, It’s Not That Deep, is both a return and a reset: a reminder that joy, like art, doesn’t have to overthink itself. It just has to move you.

It’s Not That Deep is available everywhere now.

Tickets for the It’s Not That Deep Tour on sale via Live Nation.

Press photos courtesy Island Records

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