AVATARI’s “Hold On” Delivers a Confessional Rock Ballad of Survival and Renewal
Photo credit: Abigail Welkom - Welkom Studios
With notes that stretch out and are met by percussion that adds just the right touch of drama, Hold On arrives, the new single from rising singer-songwriter AVATARI. He’s betting everything on this track: personal and intimate, yet profoundly universal, a song anyone can relate to.
Hold On, aiming to pierce through consciousness and rise as a cry of resistance, is accompanied by a cinematic music video. It shifts between his performance in a majestic forest and the stories of three anonymous characters struggling with their own darkness.
Directed by Abigail Welkom, the video is both intimate and moving. A handheld camera lingers on the vulnerable faces of those weighed down by loss, addiction, and loneliness, while Avatari sings in an open space, as if offering refuge in the midst of chaos.
Far from a newcomer, AVATARI has crafted a personal narrative from his scars. Based in Hollywood, he overcame addiction and self-destruction, discovering in music a path to transformation. His style blends the drama of alternative rock with a confessional sensitivity that resonates deeply.
In Hold On, AVATARI reveals his most human side. The lyrics avoid tangled metaphors: they’re direct, almost a prayer. They speak of exhaustion, of the impossibility of escaping the past, and of the inner child that cries in silence. Yet, within so much darkness, one phrase keeps insisting: hold on, don’t let go, resist. The sun always rises on the other side of the night.
Photo credit: Abigail Welkom - Welkom Studios
Musically, the song echoes the spirit of tracks like Imagine Dragons’ Demons or Coldplay’s Fix You, songs that turn vulnerability into a source of strength.
Hold On is an invitation to endure, to recognize that even in defeat, there lies the possibility of rebirth. It’s something AVATARI knows well, reflected even in details like his logo: a phoenix rising from the ashes, a resurrection he lived in his own skin, now voiced through his songs.