Nothing Compares to AVATARI’s New Release

AVATARI stands as the brainchild of the versatile artist Ari Welkom, known for his roles as a musician, actor, and songwriter. With a background in leading bands in Los Angeles and gracing stages at prestigious festivals like Outside Lands and SXSW among many others, Ari has refined his artistry. His music not only graces popular TV shows but also found its way into Rolls-Royce's Ghost ad campaign through his debut single, Legacy. Amidst the pandemic, Ari retreated to the studio to cultivate a sound that harmonizes with his creative essence, resulting in a fusion described as "soulful modern anthemic alt-rock." 

AVATARI’s newest release finds him adding his unique spin on the iconic song "Nothing Compares 2 U" by Prince and later famously covered by Sinéad O'Connor, infusing it with his signature style and musical flair to freshen up this beloved classic. 

Regarding his cover, AVATARI said: “The idea to do this cover originally happened because as I was putting together the live set I realized I needed a cover to round things out - but I wanted to do it with intention and find something that held meaning for me. I was brainstorming ideas with Will my producer and kind of shyly thought out the idea of Nothing Compares. He stopped me and said - that’s a great idea, we’re doing it.” And further added ”one of the first concerts I ever went to was seeing Prince at the Oakland Coliseum when I was 8 years old. It blew my mind. I remember thinking to myself - he has no barriers. And also - I want to do that. It definitely played a role in why I'm a performing artist today.”

AVATARI's rendition of "Nothing Compares 2 U" is a meaningful choice for him. The track holds nostalgic significance, recalling childhood memories and the impact that just one good song can have on the lives of so many people. In his specific case, it was the deep passion in the song that drove AVATARI to embrace a boundary-breaking approach to music. This cover showcases a softer, more vulnerable side of AVATARI's artistry, offering a tribute to influential icons and emphasizing the importance of honoring all aspects of creative expression.

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